The economics of the stand-alone store

Warren Wilmot
CEO - 7-Eleven Stores Pty Ltd

Warren Wilmot has been 15 years at 7-Eleven, rising through the ranks to CEO, a position he has held for the past six years. He also spent 9 years with the Pizza Hut Group, which followed several years in foodservice development with a number of restaurant chains.

Although 7-Eleven is one of Australia’s major fuel retailers, half of its 370-odd stores do not sell fuel. In fact 7-Eleven pioneered non-fuel convenience stores in Australia. In this session, Warren Wilmot addresses the key features that distinguish the successful stand-alone convenience store.

Revving up automotive

Spero Fatouros
National Sales & Marketing Manager, Service Station Supplies

Service Station Supplies has for the last four years been a specialist supplier of a wide range of product categories to convenience stores. The company provides a category management service which is tailored for each site. Spero Fatouros is the National Sales & Marketing Manager.

The presentation focuses on the use of local demographics, product mix and merchandising to build sales. More specifically, how you can boost automotive product sales from an industry average of around 2% of shop sales to a very healthy 4% of shop sales.

What Today’s Convenience Customer Expects

Brett Barclay
CEO HIM Shopper Research Analysis

HIM Australia specializes in shopper research and the study of customer behaviour. CEO Brett Barclay has had many years experience in the convenience industry with senior roles with Cadbury Schweppes and Pepsico.

This session brings the results of research findings from some fourteen thousand entry and exit interviews of convenience store customers over the past two years. Learn what your customers are really looking for in terms of product range, pricing and availability.

Insult pricing: How much is too much?

Neil Sangster
Director, Analytic Consulting - Nielsen

Neil Sangster has over 16 years experience in market research in the UK, Asia and Australia.

He has extensive experience in shopper behaviour research and the development of tailored pricing strategies.

Australian customers have made it clear that they are prepared to pay for convenience. But there is a thin line between premium pricing and so-called “insult pricing”. Neil Sangster investigates price elasticity in the convenience channel, addressing the question: How much is too much?

Training for the Bottom Line

Graeme Lees
Managing Director, atmp Training & Skill Development

Graeme Lees has a background of over 30 years in the petrol and convenience Industry, with senior roles in the development of specific training programs for BP. Over the last 7 years he has built an independent training and skill development company that specialises in retail and in particular C-Store and Service Station training programs that are recognised and valued throughout the industry.

In this session Graeme Lees answers the four major training related questions that confront convenience retailers who see the need to invest in their staff — challenging traditional perceptions, developing competency, improving profitability and achieving cost effectiveness.

New opportunities in convenience

Dr Alan Treadgold
Managing Director, Ideaworks

Dr Treadgold is the former Director of Retail for Leo Burnett and Retail Strategist for Arc Worldwide. He was also the Director in the Strategic Change consulting practice of PricewaterhouseCoopers and Executive Director of The Australian Centre for Retail Studies at Monash University. He has worked with retail clients in Australia, the UK, US, Europe and Asia and now heads up one of Australia’s most innovative retail marketing companies.

This session will take an 'over the horizon' look at how the convenience landscape in retail is changing. As innovative retailers in other channels develop convenience concepts of their own, customer expectations now extend beyond the traditional concepts of convenience. Alan Treadgold shares ideas for developing defensive strategies and capitalizing on new opportunities. The session will draw on international as well as local insights.