Australian Convenience Store | Fuel Substitutions

September is the shoulder of the ice cream season. Time to look at whatís new in the freezer from each of the three manufacturers. Innovation: new products, new variants and relaunches are what drive the impulse ice cream business. Hereís a rundown on whatís new for the 2000/2001 summer.

Cadbury Ice Cream has introduced a range of new extensions to its take home range.

Cadbury Lamingtons
The well-loved lamington is now also an ice cream. CADBURY LAMINGTON offers a rich chocolate & coconut sauce swirled with creamy Cadbury Lamington flavoured premium ice cream.

Also new from Cadbury are the self saucing Ice Cream Desserts. Peters & Browne Group, the makers of Cadbury Ice Cream, believes these self saucing desserts are a world first for ice cream. Available in three flavours, theyíre suitable for family desserts or for special occasions:

ª Creamy Caramello - ice cream topped with an indulgent caramel sauce
ª Chocolate Overload creamy Cadbury Dairy Milk ice cream smothered in a rich chocolate sauce
ª Cherry Ripe a blend of coconut and chocolate ice cream topped with a cherry sauce and real cherry pieces.

Another addition to the Super premium range launched last year, which Cadbury says already has 15% share of the segment is CADBURY PICNIC - a delicious blend of chocolate and peanut ice cream, crammed full of peanuts, rice crisps, rich caramel sauce and Dairy Milk chocolate.

On the novelty front, Cadbury Ice Cream says it has experienced unprecedented new product success. In 1997, the Picnic cone was launched; in 1998 the Flake cone, and in 1999 the highly successful Cherry Ripe stickline. In May 2000, Cadbury Extreme Toffee Fudge Frenzy was launched. "Extreme is a world-first in ice cream innovation - the first ice cream stickline to incorporate crunchy chunks of toffee and chewy chunks of fudge in creamy ice cram and Cadbury Milk chocolate." Nestlé Peters

Billabong
To support the new image and look of the Billabong range, Nestlé Petersí new Billabong Sticktalk promotion combines cartoons with a lick-and-win competition - kids eat their way to the stick to discover the Billabong language. By collecting two of the eight key words they have a chance to win prizes including Wet ëní Wild adventure holidays and razor scooters.

The promotion is supported by an integrated campaign using television, radio, point-of-sale, and the new internet site www.billabong.nestle.com.au.

To coincide with the promotion, new BILLABONG BLAST, a delicious combination of strawberry flavoured milk ice and crunchy NERDS pieces will have kids collecting sticks by the bucket load.

Icy Pole New Icy Pole Squid Lips is a new kidsí novelty line. Painting the mouth with fun colours, itís a refreshing pineapple flavoured, water ice coloured purple and blue. Itís available from September and retails for $0.60.

Maxibon
Maxibon television commercials are back as part of a major campaign beginning in October for summer 2000/01. The commercials are being broadcast in all capital cities and key regional, and include favourite ads such as "Condom" and "Dangerman" as well as new ads.

Nestlé Peters says the Australian Maxibon launch was a huge success. "Ice cream had never seen anything like it before. The associated television campaign received critical acclaim, winning gold at the 1998 New York Festival awards. The Australian launch has since been used as an example by

Nestléís ice cream divisions throughout the world and was adopted by the United Kingdom, Norway, Ireland, Singapore and France."

Drumstick
Drumstick continues to dominate the cones market, according to Nestlé Peters, and will remain a key focus during summer 2000/01. A creamier recipe has been developed and a new pack design has also been implemented to enhance Drunsticks premium image.

ª Another innovation is the new Drumstick Gold, a luscious lemon cheesecake flavour Drumstick with macadamia nuts. Designed especially to suit the summer months, Drumstick Gold is both creamy and premium with a fresh tangy flavour.

Drumstick will be supported throughout summer 2000/01 with considerable media spend, building on last summerís campaign. This campaign achieved great results in 1999, shifting the Drumstick's brand toward a more modern and sophisticated image.

Frosty Fruits
Nestlé Peters calls it food for health, food for life and food for enjoyment: Frosty Fruits is a combination of real fruit juice, no fat and simple and uncomplicated flavours which makes Frosty Fruits the number one brand in fruit refreshment."

This summer sees the introduction of Frosty Fruits Mango Sorbet, a refreshing, mango shell with a soft, sorbet centre swirled with mango sauce. Itís available in both route freezers and multipacks of eight in the grocery trade.

Also new is Frosty Futits Splits 2 litre, a refreshingly creamy treat that gives a real fruit juice burst.
Available in two favours,
ªWildberryis made from a strawberry, raspberry and boysenberry combination, swirled with vanilla;
ªPine Lime features tangy pine lime fruit swirled with vanilla.

The 2 litre extension will build on Frosty Fruits strength in the grocery trade as well as its position with consumers. The new summer range has been available in stores since September.

Milo Scoop Shake
It seems MILO has been around forever many of us grew up with the chocolate flavoured milk and it continues to be a favourite.

ªNow Milo Scoop Shake- a fluffy frozen shake with crunchy MILO bits which

Nestlé says leads the way in taste, texture, and presentation. Itís available at milk bar and C-store freezers in all States except Western Australia. At 240ml it satisfies the biggest appetite, $1.50 RRP.

Streets
The Streets freezer is bursting with hot summer news.

Paddle Pop
ª Streetsí new Paddle Pop flavour Flaky Choc Caramel is a creamy caramel milk ice with heaps of chocolate flakes throughout. It was supported in August with a new TV commercial, an adventure set in the Snowy Mountains. RRP 90c. Replaces Paddle Pop Mud Puddle.

ª New Paddle Pop Caramel Thickshake is a smooth, creamy, caramel ice confection whipped into a Thickshake with a new "Fluted" top. According to Streets, it was the most popular flavour in research. Itís in addition to the Chocolate Thickshake. Support includes TV advertising and other. RRP $1.50.

Magnum
New Magnum Coconut White is a combination of premium Magnum coconut flavoured ice cream covered with white Magnum chocolate and real coconut pieces. TV advertising is supporting this innovative new product. RRP $2.20. Replaces Magnum White.

Golden Gaytime
Streets Golden Gaytime, launched over 30 years ago, now also comes in a cone. Additional to the Streets range this summer, itís a combination of light and dark toffee/caramel ice cream marbled together in a chocolate-coated wafer cone and topped with chocolate and biscuit pieces. RRP $2.00.

Calippo
ª The new Calippo Frost Passion Berry is a Passionfruit and Berry water ice, dual colour and flavour combination, whipped into a soft ice texture. Streets says it tastes great and contains NO Fat. RRP $1.50. Replaces Cola Frost.

Ribbon Blue
Blue Ribbon now offers something extra - Streets blue Ribbon Extras with a range of four 1L tubs:

ª Chocolate Fudgechocolate pieces and rich chocolate fudge rippled throughout creamy Blue Ribbon milk chocolate ice cream.

Hazelnut Chocolate
ª roasted hazelnuts and rich hazelnut praline sauce rippled throughout creamy Blue Ribbon milk chocolate ice cream.

ª Toffee Crunchgenerous pieces of choc toffee crunch in creamy vanilla Blue Ribbon ice cream.

ª Honey Macadamia rich honey roasted macadamias in creamy honey Blue Ribbon ice cream.

Beautiful and bold flavours and packaging. Additional to the Streets Blue Ribbon range.

Paddle Pop in a Tub
Paddle Pop has launched into tubs this year and comes in four new flavours:

ª Rainbow
ª Chocolate Banana
ª Mud Puddle
ª Flaky Choc Caramel

Available in bright yellow 2L tubs, Streets says this new product has excellent shelf presence and innovative flavours that Paddle Pop owns.