The Law
July/August 2000
Litigation
By Tom Williams
The major oil companies are relying excessively on lawyers
to sort out problems with their dealers, which could easily be solved
in the field by more astute management. This is wasting time, money
and energy.
Australia is an increasingly litigious place. It appears
that, after the United States, Australia maybe the second most litigious
country in the world.
There may be a number of reasons for this. A multitude
of Courts and Tribunals in which matters can be heard, governments at
local, state and federal level pushing out numerous laws that often
conflict but are designed placate everyone.
An increasingly aggressive and competitive society where
people push matters to the boundaries or fail to take into account the
other persons point of view, people failing to discuss things with each
other, or people who are failing to address commercial reality and looking
for scapegoats. Further, deregulation and the global economy increasingly
means to many people a quick erosion of rights that their parents and
grandparents have spent securing over a hundred and fifty years means
that many people are angry.
The Service Station/Oil/Convenience Store Industry has
many litigants. This is unfortunate. For all the talk about OilCode,
Mediation in the 80ís and 90ís, they have in effect been dismal failures
because they are vague and uncertain, have no teeth and do little to
stop excesses of self interest. The whole debate in respect of these
matters is being overshadowed by academics who are not in business and
have a very destructive notion of consumerism and competition in which
in the end will not support a viable petroleum industry. Often what
people are concerned about are symbolic statements and with things looking
good and not with practical outcomes. This has coloured management and
business practices in the oil industry in the last twenty years.
Clearly, in respect of any dispute, be it commercial or
otherwise, one should always attempt early on to settle. Any person
in business, is not in business to litigate. If after various attempts
to settle have proved unsuccessful then litigation should be contemplated,
only after all other alternatives have been exhausted. There should
be a strategy in respect of the litigation and it must serve some useful
purpose. People should not litigate because they are angry. Any decision
to litigate should take into account the following, cost, management
down time, impact upon lifestyle and your business.
Often persons embarking upon litigation have failed to
understand or articulate their complaint. Many clients are deeply upset
about their situation and may in many instances be losing money, however,
do not themselves have a cause of action against anyone. In such circumstances,
people must understand what their complaint is, and why it is the responsibility
of someone else to resolve that complaint. For example, just because
you are losing money, does not mean that you have a case. The loss of
money must be directly attributable to some breach of duty or contract,
representation or unfairness by some other party.
Whilst people might have a legitimate complaint many persons
are unable to be successful litigants because they do not have the required
level of proof to prove their case. Accordingly in commercial dealings,
one must retain file notes, letters, documents, contracts and keep detailed
records if a person can argue its case.
The most successful litigants are people who have something
to say and can prove it in a detailed way.
Often oil companies engage in litigation against their
franchisees and distributors, for ridiculous and uncommercial reasons.
In many instances rather than pay a dealer or distributor fifty thousand
dollars for some wrong committed years earlier, the oil company will
endeavour to hide the matter for a number of years and then engage an
army of lawyers and consultants and spend half a million dollars to
protect fifty thousand dollars. This is increasingly the case. The reasons
perhaps for this is that in a lot of cases no one is aware of the real
nature of the dispute and do not have a firm understanding of the business.
Further, the insecurity of employment of the average oil
company employee has meant that they fail to make decisions and do not
wish to take on the responsibility or negativity for any dispute, even
if this makes it good leadership or saves the company money.
Resolution of many disputes are delayed because it gives
some employees with nothing to do, something to do. Armed with consultants
and lawyers one can argue all sorts of things about nothing. If one
did a cost benefit analysis between settling and resolving a dispute
early in terms of money and down time as opposed to protracted litigation,
clearly it is obvious that the dispute should be settled early. However,
there does not appear to be such deep thinkers in many of our oil companies
who wish to look more after their own bottoms rather than the bottom
line. Paying $450.00 per hour for a city based external litigation lawyer
demonstrates a failure of the Oil Company to do business, handle issues
and look after its own affairs, and wastes money that could be used
for investment in the business. Moreover, it demonstrates that the Oil
Company employs the wrong people who do not understand the value of
money, (as it is not their money), who donít get involved.