Retail
automation
November/December 2001
New
entrant pledges to automate the industry
Up to 30,000 route and convenience retailers across Australia
stand to benefit from the new Quatro Four Retail system, which is being
rolled out in the month before Christmas. Soon to be available with
the system are budget priced point of sale computer systems, which the
suppliers say can help smaller outlets to stay competitive.
The Quatro Four Retail system marries scanning point of
sale and inventory management systems to an online ordering and payment
facility. The retailer selects the suppliers and pricing on offer and
Quatro places orders, maintains inventory, provides category management
data and allows the retailer to pay all his participating suppliers
in one transaction.
Peter Henriques heads up Quatro four retail.
"Rather than talk about who and what we are,"
said Mr Henriques, " it's perhaps worthwhile spending a moment
to talk about what we're not.
"Quatro is not a supplier or a distributor or a wholesaler
of any kind of goods and it never will be. We're not an internet company
or a young startup dot com. We are a service provider. And our concept
is to offer value for money to manufacturers, wholesalers, other service
providers and, most importantly of all, to convenience retailers. We're
well resourced to do exactly that. And we're here for the long haul."
The developers say that the Quatro system is also designed
to provide industry players with the tools to better manage the growth
and profitability of their businesses.
Quatro was developed by leading global Supply Chain Management
Company, i2 Technologies, under the guidance of leading supplier British
American Tobacco and a number of retailers operating various styles
of Convenience and Route stores. A number of stores have been operating
under the Quatro system for most of this year.
"Quatro's web application links retailers to suppliers,
wholesalers and direct delivery manufacturers, and all points between,"
said Mr Henriques. "It is designed to produce faster movement of
orders, communication, invoices and promotions, and vastly improve levels
of stock control for suppliers, as well as for retailers.
"It is our intention to provide retailers with access
to affordable leading edge point-of-sale scanning systems and internet,
plus superb management software as well as information reports and communication.
This will benefit retailers in terms of stock control, time and cost
savings.
"Quatro will streamline the entire supply chain,
reducing wastage for everyone. In addition, retailers will gain easier
access to Service Providers for services they need to run their businesses.
These will include financial services, human resources and other key
services"
According to Mr Henriques, the high cost of establishing
'stand alone' IT systems has proved a barrier to smaller retail businesses.
With Quatro, small retailers should soon have access to complete point-of-sale
scan hardware and software systems, custom installed, and a secured
internet solution at prices previously available only to very large
chains.
As the Quatro system is rolled out, they will be able
to use these devices and web-enabled system for order placement, automatic
replenishment of stock, margin management and overall improved financial
management of their business. There will also be comprehensive training
and service support. Alternatively, Quatro says it will be able to interface
with existing retail management systems.
For the past twelve months a pilot program has been running
in the eastern states of Australia, with the Quatro system installed
in a range of retail outlets, and a number of suppliers.
According to Quatro, feedback from the pilot has been
extremely positive, with retailers claiming cost and time savings, and
increased profitability due to a better understanding of their own business.
One retailer with over twenty years of experience said, "I didn't
know that I had 3,500 SKU's in my shop, and I was selling a fair number
below cost! I save time by using Quatro, and these savings will be increased
even more as more suppliers come on-line."
There is also a convincing value proposition for manufacturers,
according to Mr Henriques, "As far as a manufacturer or supplier
is concerned, the ordering process from a convenience store usually
costs anything from $8 to $25 per order, depending on the order capture
method and the additional manual intervention required. Through participation
in the Quatro exchange, the cost to suppliers can be reduced substantially,
when one considers that National Suppliers can handle in excess of one
million orders per annum from the Route, Impulse and Convenience channels.
"Quatro will enable sales reps to go back to being
professional representatives for their companies, helping retailers
to build their sales, rather than spending inordinate amounts of time
as order takers."
Wholesalers should expect bottom line improvements, as
order management is consolidated and moved online. Improved focus on
the value-added components that wholesalers have the skills to offer,
could result in additional business through increased customer bases,
and additional activities. Similarly, service providers, such as transportation
companies, are set to benefit from reduced administration and communication
costs.
Rodney Boyle, managing director of i2 Australia and New
Zealand said, "Until recently, supply chain management and e-business
investments haven't been high on the agenda for convenience store retailers.
However, as manufacturers' and retailers' margins from the convenience
channel tighten, an online trading hub of this kind helps to ensure
long-term profitability of the convenience store channel."
Following the Australian rollout, the company plans to
export the Quatro Four Retail System to other leading consumer markets
around the world. Quatro Four Retail will be demonstrating the new system
at the C-Store 2 Exhibition in Sydney in March.
CAPTIONS:
PIC
1. Quatro Four Retail boss Mr Peter Henriques says that his
company's retail system will allow suppliers reps to offer increased
assistance to retail customers.
PIC 2. Quatro says
it's not a supplier or a wholesaler, but a service provider which all
players in the industry can use.
PIC 3. The Quatro
offer can include a full POS and back office system down to basic access
to the system for sites that are already automated.
PIC 2

PIC 3
