Benchmarking
Nov/Dec 2002
Better
stock management
By Ross Turvey
etter stock management means less working capital tied up in stock
and more stock being turned into cash.
In June 2000, I undertook a consultancy with PNG National
Forestry Service at Bulolo, Papua New Guinea. If you think maintaining
stock control in your store is a task, spare a thought for the forestry
workers at Bulolo who manage 8033Ha of pine forestry plantations to
include the species Hoop, Klinki and Pinus. These trees are at various
stages of growth, offering differing timber yields, subject to loss
and variations in growth due to fire, death, disease etc. Inventory
management is essential if planned harvest, replanting and new species
selection is to be managed within budget and world market expectations.
The principles applied here are the same as in your business - however
there is some difference in scale of operation.
The bane of so many managers and owners alike is to judge
the range and depth of stock to hold and how best to get a regular conversion
of stock into cash - the essence of stock management.
Two ratios are commonly used to evaluate a store's efficiency
in the management of stock. They are Stockturns and Gross Margin Return
on Inventory (GMROI). In this article we will only deal with Stockturns
to allow us to demonstrate that this ratio, when used with benchmarked
information for similar firms, is a most useful tool. In addition we
will offer some targets for the operators of Service Stations to take
home and think about. The same tools used here can be applied to supermarkets
and corner store operations.
So that there is no confusion we will define Stockturns
and use the following examples to work through the concept of Stockturns.
| Example Service Station |
Business 1 |
Business 2 |
Business 3 |
| Turnover |
1,495,000 |
2,235,725 |
3,540,530 |
| Cost of goods Sold |
1,302,000 |
1,995,745 |
2,989,385 |
| Stock of goods/Materials |
41,250 |
46,550 |
83,910 |
| Gross profit |
193,000 |
239,980 |
551,145 |
| Stockturns |
31.56 |
42.8 |
35.6 |
Stockturn rate
The stockturn rate indicates the number of times
that stock is replaced in the year. This is calculated by taking the
Cost of Goods Sold and dividing it by the Stock of Goods or Materials
on hand. Higher results are generally better, however too high a result
could lead to lost sales due to stock not being available. In our example
above, Store 1 at year-end 2001 - the cost of goods was $1,302,000 and
the stock on hand was $41,250. Dividing the two we come up with a stockturn
rate of 31.56. How do you make sense of this figure?
Our benchmarking information for Service Stations
shows the average stockturn rate based on the income range for the example
businesses.
| Stockturns |
| Example Service
Station |
Business 1 |
Business 2 |
Business 3 |
| CCH Benchmarked stores average |
54 |
40 |
44 |
| Our actuals from above
table |
31.56 |
42.8 |
35.6 |
Armed with this information you are in a better position
to judge how well the example businesses are performing relative to
firms benchmarked by CCH Benchmarking. So you would recognise that Business
2 is managing stock well but both Business 1 and Business 3 are under
performing and will need to have a close look at their stock management
practices to correct this problem. No one would be expected to solve
a stock problem based on this one figure in isolation, but it now alerts
the business operator that the firm is not performing at levels achieved
by similar business with similar levels of sales turnover.
Try it yourself:
Set your own target stockturn p.a.
Now divide this into last year's COGS
(get this figure from your Profit and Loss from the accountant)
So the value of stock you should aim for is
Your estimated stock right now is $
Are you carrying too much stock? (ie your current
stock turnover is slower than the target rate) or have you already achieved
your aim?
Bearing this in mind, here are some strategies to
consider when your goal is to improve stockturn and reduce stock investment:
- Set up a stock control system;
- Stocktake regularly;
- Ruthlessly eliminate dead stock;
- Look closely at the range of similar stock lines
and the range of product sizes/packages you keep in stock. Reducing
the range allows you to reduce the total invested in that type of stock;
- Monitor monthly sales;
- Monitor monthly purchases - set a monthly purchases
budget which will be below your expected cost of goods sold;
- Compare with budgets and adjust for future months
to avoid overstocking;
- Can stock holdings for individual product lines
be reduced?
- Keep working at this exercise over a number of
months - it is unlikely that a stock problem will be fixed in just one
or two months.
The key discipline is to set, and work within, a purchases
budget. For example if you are overstocked by (say) $60,000, then you
might set a target to reduce this by $5,000 per month. Your monthly
calculation should look like the following table:
| |
Example
|
Your
Calculation |
| Your likely or estimated
GP% |
15.5% |
|
| So your estimated COGS
% will be |
100-GP% |
|
| Equals |
84.5% |
|
| Times your estimated monthly
sales |
$295,000 |
|
| Equals your
estimated $ COGS |
$249,275 |
|
| Less your targetted monthly
stock reduction figure say |
$5000 |
|
| Equals
your purchases budget for the month |
$244,275
|
|
There are some stock items that you cannot afford to
run out of as they are the high consumption lines or the necessities that
keep customers coming back to the store (these might include Coke, Mars
bars, Milk, Bread, fuel, newspapers and the like).
Some buying groups expect members to stock a core range
of products and may be required to support preferred suppliers and their
promotions. You may be torn between the need to meet your need to cut
back stock levels and yet meet your commitments to the buying group.
Take care and weigh up the benefits of such arrangements which may extend
to advice, assistance in modernizing the store image, access to electronic
ordering and the benefit of collective buying. In the end it is your
business and it needs to perform well and help you prosper.
Better stock management results in less working capital
being tied up in stock and ensures that stock is turned into cash more
often.
Feedback
corner:
Let us know what you would like covered in future
issues and we will be pleased to pull together some suitable material.
Call us on 1300555334 and speak to Catherine or Ross.
FMRC Benchmarking Team Pty
Ltd was purchased by CCH Australia in July. As part of the transfer of
operations, 'FMRC' will no longer be used in the company name. The Team
will continue developing benchmarking work, to provide a deeper and wider
range of services to Australian Accounting practices and to small business
operators. Address, telephone, fax and Post Office details remain the
same.
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