Beverage
November/December 2003
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Share of StomachGo to the Total Stomach Beverages Statistics
he 2003 ACNielsen Convenience report has attracted a great deal of interest from retailers as well as suppliers and several have offered constructive comments. The beverage section of the Report attracted particular interest, with one of the major beverage manufacturers suggesting that we include "Share of stomach" data for the drinks fridge in the next ACNielsen Convenience Report.
The people at ACNielsen C*Track thought this was a great idea and produced the beverage data which appears on these pages. This shows the Top 50 beverages for each State for the quarter ending September and includes carbonated drinks, milks, waters and juices. Looking at this data, it immediately becomes clear that energy drinks, flavoured milks and water are threatening cola's outright domination of the top sellers at Australia's convenience stores.
To make the best use of this information, simply double check your fridges and make sure you are stocking the top sellers listed for your State.
The ACNielsen 2003 Convenience Report is available free of charge at www.c-store.com.au or call Australian Convenience Store News on 02 9555 1355 for a free hard copy.
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