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Media Kit

 

Today's Magazine For A Dynamic Market

PERFECT VEHICLE

For almost 18 years(1) Australian Convenience Store News has been the stand-out market leader in the convenience store industry. Now, with expanded coverage of the FMCG- based route and convenience market, you have the perfect vehicle to drive your advertising message through the full breadth of the route & convenience channel.

MORE THAN CONVENIENCE

From September 2005, Australian Convenience Store News boosts its circulation by 26% to reach 20,750 decision makers in the route and convenience industry. This expanded circulation includes almost ALL of the fast-moving consumer goods outlets in the route and convenience channel(2).

SPLIT RATES BY INDUSTRY

From September 2005, the Front Section of Australian Convenience Store News is devoted exclusively to convenience industry news and information. There is a separate Forecourt Section in the latter part of the magazine for Australia’s 7,000 convenience operators who are involved in petroleum or carwash; this section carries special rates for forecourt product advertising.

THE MARKET

Respected industry researcher, ACNielsen, says that branded convenience outlets comprise only one third of the route & convenience business. This combined channel is now approximately one quarter the size of the entire grocery market(3).

(1) The publication commenced in January 1988 under the title “Service Station” and later changed name.
(2) Based on industry estimates provided by BIS Schrapnel Route Industry Survey Presentation 2002 plus the publisher’s own data.
(3) ACNielsen trade presentation May 2005

 

Circulation: 20,750

Australian Convenience Store News now has around twice the circulation of its nearest competitors and provides advertisers with more accurate distribution than any comparable trade magazine.

Figures below show circulation from September 2005, to be confirmed by CAB audit.

New South Wales 6,960
Victoria 5,662
Queensland 4,752
South Aust 1.446
Western Aust 1,266
Tasmania 578
Northern Territory 97
Overseas 150
TOTAL 20,750
C-Stores with forecourts 1,500
Stand-alone C-Stores 500
Service Stations 5,500
Corner stores 6,100
Newsagents 3,000
Mini-marts 2,000
Suppliers
2,150
TOTAL 20,750

ACSN Features & Deadlines

UPCOMING FEATURES FOR 2005/2006

September/October 2005

Material Deadline 17/08/2005

Booking Deadline 05/08/2005

  • Ice Cream - What's new for summer

  • Confectionery category management
  • The new Cola market
  • Buying electricity
  • Discount fuel cards (special ad rates apply)

November/December 2005

Booking Deadline 30/09/2005

Material Deadline 12/10/2005

  • Ice and ice makers
  • Cigars, RYO and pipe
  • Soy and rice snacks
  • Car care and automotive (special ad rates apply)

January /February 2006

Booking Deadline 2/12/2005

Material Deadline 14/12/2005

  • C-Store 2006 & Forecourt 2006 Exhibition Guide

March/April 2006

Booking Deadline 3/02/2006

Material Deadline 15/02/2006

  • Tobacco - Today's Smoker
  • Sports Drinks
  • Salty Snacks
  • Kids/Novelty Confectionery
  • BBQ Fuel (special ad rates apply)

May/June 2006

Booking Deadline 31/03/2006

Material Deadline 12/04/2006

  • 2006 ACNielsen Convenience Report
  • Breath Fresheners & Gum
  • Flavoured Milk
  • Carbonated flavoured soft drinks
  • Pies, pasties & sausage rolls
  • Contaminated sites (special ad rates apply)

July/August 2006

Booking Deadline 2/06/2006

Material Deadline 4/06/2006

  • Effective tobacco display
  • White Milk
  • Nutritious Snacks
  • Chocolate Bars
  • Car care & accessories (special ad rates apply)

September/October 2006

Booking Deadline 4/08/2006

Material Deadline 16/08/2006

  • Ice Cream
  • Diet Beverages
  • Cut Flowers & Greeting Cards
  • Buying On Line
  • Fuel additives (special ad rates apply)

November/December 2006

Booking Deadline 29/09/2006

Material Deadline 11/10/2006

  • Tobacco - The real cost of stock-outs
  • Sugar Confectionery
  • Energy Drinks
  • Packaged breakfasts
  • Carwash (special ad rates apply)

 

Advertising Rates 2005/2006

The Front Section of Australian Convenience Store News is devoted exclusively to convenience industry news and information. There is a separate Forecourt Section in the latter part of the magazine for Australia’s convenience operators who are involved in petroleum or carwash. The Forecourt Section is of special interest only to a minority of the readers and therefore attracts reduced advertising rates.

Advertising Rates applicable are in Australian Dollars from September 2005. Rates Do NOT include GST of 10%. Frequency discounts apply to placements made on a single booking. Advertising in the ACNeilsen Convenience Report in May 2006 is billed at Front Section rates. Cancellation fees apply after deadline.

Under Australian Health regulations, tobacco trade advertising is permitted in Australian Convenience Store News. All tobacco advertising is removed from copies of the magazine which are sent to persons who the publisher believes may not be involved in the retailing or wholesaling of tobacco products.

 
Front Section
Forecourt Section
Effective from Sept/Oct issue 2005 Casual X 2-3 X 4-6 Casual X 2-3 X 4-6
Mini (1/8/ page) $685 $651 $617 $485 $461 $437
Quarter Page $1,370 $1,302 $1,233 $975 $926 $878
Half Page $2,745 $2,608 $2,471 $1,950 $1,853 $1,755
Full page $5,490 $5,216 $4,941 $3,900 $3,705 $3,510
Half double page $5,490 $5,216 $4,941 $3,900 $3,705 $3,510
Outside back cover $6,050 $5,748 $5,445 N/A N/A N/A
Inside front cover $6,615 $6,284 $5,954 N/A N/A N/A
Double page $8,235 $7,823 $7,412 $5,850 $5,558 $5,265
Front Cover $9,950 $9,453 $8,955 N/A N/A N/A
Inside cover double page $9,950 $9,453 $8,955 N/A N/A N/A
Flysheet (printed both sides) $9,950 $9,453 $8,955 N/A N/A N/A
Market Blaster (front cover plus
inside cover double page)		 $16,950 $16,103 $15,255 N/A N/A N/A

 

Loose leaf Inserts

Loose leaf inserts can be delivered to selected States or distributed nationally. Maximum weight is 25 grams. Rates for heavier inserts are available on request. Maximum insert size is A4; larger sizes must be folded. Minimum charge for inserts is $500.

National $350 per 1,000
Selected States $400 per 1,000

Production Data

Trim size: A4 - 297mm high x 210mm wide
Live type area: 287mm x 200mm
Bleed trim: 5mm all around

Ensure that all ads conform to sizes listed below. Mac compatible preferred

Ad Sizes

All sizes are specified in height mm x width mm

Mini (1/8/ page) 60 x87
Quarter Page 125 x 87
Half Page horizontal 125 x 180
Half Page vertical
256 x 87
Full page 297 x 210
Half double page* 125 x 420
Double page* 297 x 420
Front Cover** 297 x 210

* Please supply one file for each page
**Allow 60mm at cover top for masthead

Supplying Files

Delivery

Files can be supplied on CD, DVD or by email. Our email file size limit is 10 Mb.

Send discs to:

Australian Convenience Store Magazine
6/340 Darling Street,
Balmain, NSW 2041

Email files to: magazine@c-store.com.au

Format

There are three acceptable file formats:

  • PDF
  • JPEG
  • TIFF

PDF

If a pdf is supplied it must be hi-res, i.e. produced to press-ready settings (e.g. 3DAP). If you are unsure about how to do this, please refer to the 3DAP page on creating pdfs. Full page ads must include 5mm bleed all round and crop marks.

Fonts must be embedded, and colour CMYK format.

JPEG or TIFF

If a jpeg or tiff is supplied it must be 300dpi and CMYK. If it is a full page it must include 5mm bleed all round and crop marks. If it is a half page or less, it does not need bleed or crops. The file must not be supplied as DCS. Note: Type will reproduce at 300dpi.

General

When preparing files, images should be 300dpi CMYK. All eps files should have ALL fonts converted to outlines, and all document and colour definitions should be CMYK. All full page ads must contain crops and 5mm bleed all round.

Illustrator (native or eps), QuarkXpress and Indesign files are not acceptable formats.

Colour Proof

A colour proof of the ad should be supplied, to indicate how the output file should appear. If no proof is supplied then no guarantee can be made on the final output of the file.

Download

Download this page's information, contained in our media kit (250k pdf).

 

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