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Coca Cola South Pacific enters coconut water category

Coca-Cola South Pacific has entered into the coconut water category with this week’s announcement of the Australian launch of Zico.

Ramona Spiteri, Zico brand manager, says “We’re excited to launch ZIico and deliver Aussies with a premium coconut water which supports hydration through various electrolytes and provides consumers with a great source of potassium and zero fat”.

“Zico physically restores, leaving drinkers feeling renewed and allowing them to take positive steps towards the lifestyle they want to live. Zico has already seen great results in international markets and we are excited to launch it locally.”

Zico will be launched to the Australian market in ‘Original’ flavour, however in overseas markets Zico is available in a range of flavours including chocolate and passionfruit and in orange and mango juice blends.

Zico will be available in a convenient re-sealable Tetra pack in both a 330mL and 1L size and will target health conscious consumers. Initially Zico will be available nationally in Coles from November, with expansion to other retailers from Q1 2015.

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