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Results just in from Kleenex Cottonelle campaign in Melbourne

Further to last week’s report in C&I WEEK, we have just received the results of the Melbourne Kleenex Cottonelle’s experiential stand, which was erected in Melbourne’s Federation Square and offered passers-by the opportunity to test Kleenex Cottonelle Flushable Cleansing Cloths for themselves and experience an elevated standard of clean.

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• Across two days of activity in Federation Square, Kleenex ambassadors engaged with more than 22,000 CBD workers and distributed over 10,000 samples
• Traffic data from Melbourne City Council estimates that more than 90,000 Melbournites are estimated to have passed through Federation Square over the Tuesday and Wednesday
• Across the two days of activity there were 700 individuals who went into the set. Of these 700 individuals 72% of consumers physically used the toilets and had a dwell time longer than two minutes

The results of the Martin Place, Sydney activation of the campaign were reported here.

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