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28 Black Energy Drink flys high with Virgin Australia

Virgin Australia has confirmed it will now serve 28 Black Natural Açaí Energy drink on board all their Virgin Australia domestic and New Zealand flights.

Chrish Graebner, managing director Asia Pacific, Calidris 28 Australia and New Zealand Pty Ltd, says that if you are flying Virgin you can now do so with “More Life, More Style, More Energy, with 28 Black”.

The team at 28 Black are celebrating the new deal and have started #28TimesBetter to spread the word. If you fly Virgin these holidays you can participate by purchasing a can of 28Black on board (it’s priced in line with other non-alcoholic drinks) and post a picture of yourself with a 28 Black can on the plane to FaceBook/Instagram #28TimesBetter.

The 28 Black brand is distributed in Australia by Calidris 28 Australia and New Zealand, which is based in Sydney. The sales and distribution company was established in 2010 to bring the energy drink 28 Black to the Australian continent. 28 Black Açaí is a natural energy drink with the power of the Açaí super fruit and contains slow burning Isomaltulose sugar and has no artificial flavours, colours or preservatives.

Calidris 28 Australia now distributes not only 28 Black, but also a range of other premium non-alcoholic brands, including its own 28 drink and Sol Maté brands, and the AriZona and illy issimo brands which are becoming increasingly popular in the convenience channel as well as through a wide range of other retail outlets. “The addition of 28 Black to Virgin’s menu is a real win for Calidris 28 and is expected to increase visibility and demand for the product across all channels,” Mr Graebner told C&I NEWS.


Above: Virgin’s in-flight menu selection for domestic flights and flights to New Zealand now includes 28 Black

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