Gallagher Fuel Systems and Adverto Outdoor Media have teamed up to create Australia and New Zealand’s most powerful integrated focus pump and multimedia solution. According to Adverto Outdoor Media managing director Teyghan Stadelbauer, “This exciting innovation enables petrol retailers to stay ahead of the curve. Digital has become a ‘need to have’, not just a ‘want to have’. It really helps retailers connect with their customers at the pump”.
Adverto and Gallagher worked closely to develop a product that would meet market demand, teaming Adverto’s pumpMedia with Gallagher’s new Pulse Range dispenser head to create a stand-alone multimedia channel with HD quality content and audio. Boasting the most powerful integrated multimedia solution on the market to date, petro retailers can now deploy high definition videos, promotions and safety messages with a smooth playback via a cloud based control panel from anywhere in the world – all they need is an internet connection.
Gallagher’s integrated Pulse media solution will help retailers increase ROI on fuel dispensers and future-proof their petrol stations. As more and more focus is being paid to driving customers into the store, petrol retailers are also increasingly splitting their investment capital between pay at the pump solutions and multimedia. And it is an investment that pays dividends, as research has shown more than 80% of consumers recalling digital advertising over static advertising,
Gallagher are offering both a factory fitted solution, and for retailers who already have Pulse pumps installed, a retrofit. Both solutions are robust and solidly designed to withstand the ever-changing weather conditions of Australia and New Zealand.