The Independent Grocers of Australia, IGA, has launched an Easter campaign titled, ‘Enjoy your Easter’, which positions IGA as the destination to help its customers enjoy Easter, however it is celebrated.
With the understanding that there is a wide range of ways in which Easter is celebrated, the new campaign from IGA encourages customers to enjoy delicious treats, recipe ideas and special savings across its stores. The integrated campaign will bring ‘Enjoy your Easter’ to life through a series of 15 second TV commercials and will see the return of Anh Do.
The campaign will be supported with digital and social media activity, blogger engagement and in-store displays. As part of the campaign’s offering, IGA will feature six easy and delicious recipe ideas in its catalogues and on the website; including Greek Lamb Salad, Prawn and Zucchini Fritters and Maple Barbequed Salmon, plus a clever idea for the kids to use leftover Easter eggs in a Choc Cornflake Slice.
Madeleine Fitzpatrick, General Manager Marketing, Metcash Food and Grocery said, “We know that Easter is one of the busiest times of the year for Australian domestic travel, and with 1,400 stores country-wide customers can be confident that wherever they are travelling to they will be welcomed at the local IGA with everything they need to enjoy their Easter celebration”.
The IGA Easter campaign will run from 25 March until 5 April.