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Kit Kat opens second store

Kit Kat has opened its second Studio concept store at Melbourne Central.  The eight week pop up store follows the opening of the first Kit Kat Studio at Westfield Sydney in August.

Kit Kat Studio allows customers to create their own custom-made Kit Kat from a range of 17 premium ingredients including crunchy and chewy salted caramel, tart raspberry pieces, fragrant pink rose petals, and caramelised meringue.

Kit Kat, which is celebrating its 80th anniversary this year, has also released a limited edition range of festive flavours including Spiced Christmas Pudding, Butterscotch Fudge, Pretzel and Pecan, Cranberry, Pistachio and Coconut Macaroon.

“Kit Kat Studio was such an incredible success in Sydney with over 25,000 Kit Kats sold. We’re so excited to be able to bring it down to Melbourne and to continue giving Australians a world first opportunity to create and sample completely new flavours,” Nestlé Confectionery Head of Marketing, Chris O’Donnell, said.

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