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Aussie Farmers unveils new branding

Online grocery delivery service Aussie Farmers Direct has unveiled a fresh new look, with the new imagery and branding to be rolled out across the company this year including a new website, logo, delivery boxes, merchandise and vans.

Commenting on the rebrand Aussie Farmers Direct CEO Keith Louie said: “Our business and the online grocery market have evolved significantly over the past ten years and we thought the time was right to better reflect our positioning in the industry”.

Louie said the rebranding of Aussie Farmers was anchored to its four pillars policy of: purpose, quality, convenience and value.

“We are determined to drive a fair deal for Aussie farmers and shoppers and we are committed to helping secure a healthy, sustainable future for Australian farming. Our customers can be confident we offer great value for money, while ensuring a fair price to farmers and producers,” he said.

“We source only genuinely great quality food from well run Australian producers. We constantly innovate our service to ensure we are the most flexible, intuitive and customer focused online food retailer.

“Our customers will start noticing the new branding in the next couple of weeks and we continue our commitment of delivering 100 per cent Australian grown produce at a fair price.”

Melbourne-based R-Co agency worked with Aussie Farmers Direct to develop the new colour palette, imagery and brand assets.

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