Streets Blue Ribbon ice cream has partnered with another iconic heritage brand, Darrell Lea, for a new ice cream range.
Blue Ribbon and Darrell Lea have come together to create a take home tub ice cream range in two flavours: Blue Ribbon Darrell Lea Peanut Brittle Crunch and Blue Ribbon Darrell Lea Coconut Rough Chips.
Following in the footsteps of the wildly successful launch of Blue Ribbon Golden Gaytime last year, this latest innovation within the Streets Ice Cream portfolio signals its growing expansion and increased focus on developing ultimate frozen take-home treats that showcase incredible flavours that the entire family can enjoy.
Streets Ice Cream Marketing Director Anthony Toovey said: “Blue Ribbon is a true-blue Aussie favourite and Darrell Lea is one of our iconic chocolate brands so we were thrilled to be able to bring these two classics together at last. Innovation is key for us and in this highly competitive market and it’s important we meet the increasing demand from flavour fanatics who are looking for a new after dinner sweet treat.”
Blue Ribbon Darrell Lea variants are available in ice cream freezers now at all leading grocery stores including Woolworths, Coles, IGA and selected convenience stores at $6.99 RRP for a 1.25L premium tub.