New Zealand-based Pic’s Peanut Butter is continuing its Australian expansion, securing Woolworths as its latest stockist.
The all natural, premium spread is set to be the top pick for peanut butter across Australia with more than 900 Woolworths supermarkets nationwide, with the possibility to lead into Woolworths Metro stores, stocking Pic’s Crunchy and Smooth 380g peanut butter jars from the end of February 2016.
Pic Picot, owner of Pic’s Peanut Butter said the company has set up a second factory to meet demand.
“It has meant we’ve been able to increase our staff numbers from 17 to 25 full-timers in the last twelve months. We have had tremendous support from our home community in Nelson, and it has been neat to be able to provide a few more jobs.
“Australians love the fact that we Kiwis use their peanuts. It’s not as if we are an Australian company loyally using local nuts. We could be buying our nuts from anywhere, but we use hi-oleic Australian nuts because they have an extraordinarily rich flavour, they never go rancid, and they have exceptional nutritional properties. Our Aussie customers really respond to that.”
Sourced from Kingaroy, Queensland, Pic’s Peanut Butter is made from 100 per cent hi-oleic Runner Australian roasted peanuts and nothing else; no artificial additives, emulsifiers, preservatives, gluten or added sugar, only a light pinch of salt.
The Woolworths agreement is the latest in a string of export successes for the company. Pic’s sister, Judy Picot, an Australian resident, started selling the product to Australians by mail order in 2011, which quickly led to an expansion into specialty stores and independent supermarkets, before Pic’s was picked up by Coles in November 2014.
Pic’s is increasingly in demand in other countries too, with retail stockists in Japan, Hong Kong, Singapore, Malaysia, the UK and the US. It is also shipped by mail order to customers all over the world.
Pic’s Peanut Butter is now available from Woolworths and Coles nationally as well as leading independent supermarkets for RRP$7.49 for the 380g jar.