Biscuit brand Oreo is tapping into the growing trend of permissible snacking with the launch of new bitesized product, Oreo Thins.
Measuring 7mm thin in diameter, Oreo says the new Oreo Thins is the most significant innovation for the brand to date.
Oreo Thins is available in three flavours, Vanilla, Tiramisu and Lemon, and each 104g pack provides two bitesized packets containing seven cookies.
Following the successful launches in the USA and China, Oreo Thins will be a permanent addition to the Australian Oreo cookie portfolio.
Sara Black, senior marketing manager Oreo at Mondelez Australia said: “We’re excited to introduce Oreo Thins to Australian cookie lovers. Oreo has grown 19.8 per cent in the Australian market within the last year, so we believe our fans will love this new crisp and delicate texture of Oreo Thins.”
The launch will be supported by TV, PR and influencer engagement, digital and a direct to consumer activation.
Earlier this month Oreo launched its Wonderfilled global brand platform in Australia, with the campaign set to be its largest to date locally.
Oreo’s ‘Wonderfilled’ cross channel promotion will be activated through a range of mediums including TV, instore, PR and influencer engagement, digital, and social media.
Oreo Thins will be available on shelves nationwide from today at an RRP of $2.29 for a