Community Co is a unique, mid-tier private label brand available in IGA stores from December.
CEO Metcash supermarkets and convenience Steven Cain said the Community Co brand was developed the IGA retailer ethos in mind and their commitment and contribution to local communities. The range is anchored in Australian values, and is synonymous with independent retailing. This is evident through all elements of the brand, from product sourcing through to the bespoke packaging designs.
“We have listened to shoppers and with these insights we’ve developed a truly unique range that provides a genuine point of difference for IGA stores. “Community Co will provide better prices for shoppers and also makes a positive contribution to the community.
“We have worked closely with our retailers to develop Community Co and are confident it will be a win for both Australian shoppers and for our retailer partners who will be able to access a greater share of the private label market,” Mr Cain said.
The brand has been developed with ethical sourcing practices in mind. For example, while the majority of bacon in Australian supermarkets is sourced from overseas pork, the Community Co range offers bacon which is made from 100 per cent Australian pork. It also goes that extra step to ensure pigs are Sow Stall Free.
Community Co will launch 100 products within the next six months, the first phase includes Australian bacon, cheese, oats, spreads, oils and bottled water to be released in December.