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New Community Co label launches at IGA stores

Community Co is a unique, mid-tier private label brand available in IGA stores from December.

iga-community-co

The new Community Co range was launched by Metcash Supermarkets today and offers a new private label range of brand quality products at everyday low prices and a contribution from every product sold will be donated to community projects.

CEO Metcash supermarkets and convenience Steven Cain said the Community Co brand was developed the IGA retailer ethos in mind and their commitment and contribution to local communities. The range is anchored in Australian values, and is synonymous with independent retailing. This is evident through all elements of the brand, from product sourcing through to the bespoke packaging designs.

“We have listened to shoppers and with these insights we’ve developed a truly unique range that provides a genuine point of difference for IGA stores. “Community Co will provide better prices for shoppers and also makes a positive contribution to the community.

“We have worked closely with our retailers to develop Community Co and are confident it will be a win for both Australian shoppers and for our retailer partners who will be able to access a greater share of the private label market,” Mr Cain said.

The brand has been developed with ethical sourcing practices in mind. For example, while the majority of bacon in Australian supermarkets is sourced from overseas pork, the Community Co range offers bacon which is made from 100 per cent Australian pork. It also goes that extra step to ensure pigs are Sow Stall Free.

Community Co will launch 100 products within the next six months, the first phase includes Australian bacon, cheese, oats, spreads, oils and bottled water to be released in December.

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6 Responses to New Community Co label launches at IGA stores

  1. Chris September 28, 2017 at 4:15 pm #

    I just received an email informing me that Community Co products are not halal certified. Thank you for resisting to succumbing to the scam of islamic jizya tax. I will pass this information on to my many friends who will gladly support your product. Best wishes, Chris

  2. Rob February 8, 2018 at 11:37 pm #

    I believe IGA stores may be individually certified halal and/ kosher, sadly. I avoid supporting religion when I can but it’s getting increasingly hard these days.

  3. Viki Hannah May 9, 2018 at 5:47 pm #

    I’m not Muslim or Jewish but I like halal certification and kosher certification because I want to know if animal byproducts are being used in my foods.
    You are what you eat

  4. zoe power April 24, 2019 at 3:27 pm #

    viki your a bloomin goose.

  5. Terry Birch May 28, 2019 at 6:54 pm #

    I bought some salted cashews which were not as good as previous other products I’ve bought. Also I bought laundry powder which did not have a scoop in it. I guess you get what you pay for.

  6. Kimberley May 7, 2020 at 8:41 am #

    I agree – a good cashew is hard to come by. Maybe you could have toasted them in the oven for extra crunch.
    I keep the scoop from my laundry powder and actively choose brands that don’t supply one. A waste of plastic I think.

    I just want to purchase and support locally grown, made and owned products. Especially for staple items.

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