Joseph Alessi has been newly appointed as the National Merchandise Manager at New Sunrise, bringing to the role 15 years of retail experience.
Mr Alessi first joined Mondelez (formerly Cadbury) in 2001 as a sales representative and has since worked his way within the industry as well known and respected.
During his time in the retail industry, Mr Alessi worked across various state and national positions managing both a portfolio of independent and impulse accounts as well as the management of various teams.
Prior to his role at New Sunrise, Mr Alessi was the National Account Manager in Petrol and Convenience at Mondelez for two years.
Commenting on his new role, Mr Alessi said he was passionate about business retailing.
“I joined New Sunrise as they are a progressive retail buying group that focuses on not only an effective program, but true end to end retail support for each of their members,” he said.
“We act as a retailer, and seek to ensure long-term viability, sustainability and growth of our members in a competitive landscape.”
A spokesperson for New Sunrise said: “Joe will be a valuable asset in helping New Sunrise move to the next level of a greater structured merchandising environment that will provide greater value for our members and suppliers.”