Australians will be the first people in the world to taste CCA’s new Coca-Cola Plus Coffee flavour, available as a limited edition this summer.
“Australians have a love affair with coffee so we thought why not give them more of what they want – the great taste of Coca-Cola with a dash of real coffee from Brazil,” Coca-Cola Australia spokeswoman Lisa Winn said.
Ms Winn said the new flavour will start to roll out to stores this week.
“It’s a fresh take on the delicious taste of Coca-Cola Classic but with the unmistakable aroma of real coffee and some subtle caramel undertones.
“Just like the real thing, the delicious taste of Coca-Cola Plus Coffee is best served icy cold.
“And for those watching their sugar intake the good news is that Coke Plus Coffee is completely sugar free.“
Ms Winn said the launch follows the standout success last year of the company’s most recent limited edition flavour, Coca-Cola Ginger.
“Coke Ginger was a huge success in Australia and it was inspired by the simple insight that Australians love the taste of ginger drinks. The launch of the new Coke Plus Coffee follows a similar path to market – we know Australians have a love affair with coffee,” she said.
Ms Winn said for many Aussies, it will be a popular alternative to a second cup of coffee in the
“If it sounds like it packs a punch – well it actually has less than half the caffeine of a regular latte or flat white (based on 250ml can) but a little more than Classic Coca-Cola.
“We think it will be a great tasting afternoon pick me up – like a delicious antidote to the 3pm slump,” said Ms Winn.