This year, the Allen’s Lollysmiths pop-up shop will offer the ultimate experience to pick ‘n’ mix customer favourites.
Following the success of last years Allen’s pop-up, the “ultimate shopping experience” is back for the second year.
Guests to the store will be able to create their own lolly mix from their favourites including Spearmint Leaves and Green Frogs as well as create personalised and custom lolly jars. There will be a mix of childhood favourites available as well as limited edition lollies.
Allen’s Lollysmiths will be in three locations, Westfield Sydney, Melbourne Central and online.
Nestlé GM of confectionery Martin Brown said: “Last year’s Allen’s pop-up received a tremendous response, and due to overwhelming demand, we’re excited to announce we’re back!”
“Our Lolly Experts have worked tirelessly to ensure sweets lovers can get their hands on their favourites in the lead up to Christmas, and there will plenty of surprises to put smiles on guests’ faces.
“From childhood classics that will send guests down memory lane, to reinvented favourites like Coconut Ice and Chocolate Coated Bananas to name a few, we have something for everyone. After all, we may grow up, but we never grow out of sweets.
“Whether you mix it your way to craft a unique lolly jar just for yourself or a friend, or choose from one of our speciality gift packs, Christmas hampers or tins, our Lolly Experts have made their list and checked it twice to ensure Australians have a sweet festive season this year.”