PUMP+ has announced the launch of the new PUMP+ natural electrolytes.
The new product is a unique combination of spring water, natural electrolytes from coconut water and a hint of natural lime flavour.
Created for the active and health-conscious consumers, PUMP+ is low in calories and doesn’t have any preservatives.
To create intrigue at launch, PUMP has collaborated with New York-based Australian artist, Nick Thomm who shares PUMP’s Keep Moving values via the fluidity and motion that comes through in his art.
Nick has created a series of contemporary and hyper coloured PUMP+ street posters which will appear in urban locations across Sydney, Melbourne and Brisbane. The PUMP+ Keep Moving collaboration will also be announced with a behind-the-scenes video capturing the creative process, showcased via street and youth culture magazine, Acclaim.
The nationwide campaign also features out-of-home, digital, social, sampling, in-store and gym activations. Partnering with The Urban List, Pump+ natural electrolytes will also sponsor the best walks to tick off this summer across Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney. During the summer months the PUMP+team will also be turning up at these walks to give Australians the opportunity to try PUMP+ natural electrolytes.
PUMP Marketing Manager Livia De Salvo said: “PUMP+ natural electrolytesis a natural extension for the PUMP brand, and will appeal to all Australians who lead on-the-go lifestyles. In a first for PUMP, we have created a distinctive new bottle and packaging for PUMP+ natural electrolytes to elevate our active credentials.”
“We are very excited to be collaborating with Nick Thomm as his unique, bold style and progressive approach are a great fit for PUMP. We can’t wait for Australians to try PUMP+ natural electrolytes when they are out and about this summer,” she said.
Pump+ natural electrolytes is now available in 600mL pop-top PET bottles nationwide.