Australians have become the first in the world to taste the newest offering from Mars; the M&Ms chocolate block.
The chocolate block consists of M&Ms combined with milk chocolate in six different varieties.
Mars Chocolate Australia general manager Andrew Loader said Mars was excited to launch the new the new M&M’s block to Australia.
“Mars is a family-owned company and we’re proud to launch a new M&MS product that families will share and enjoy for years to come,” he said
“We believe M&Ms blocks will soon become one of Australia’s favourite block chocolates.”
The range includes six different varieties:
- Milk Original
- Crispy Mint
The launch was supported by a national integrated campaign featuring television, digital, social and outdoor advertising as well as a range of in-store activations to engage customers.
The new range was made available from the 24th of April in all major supermarkets and convenience stores.