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Peters launch new Drumstick Sweet & Salty

Peters and Arnott’s have come together to create a limited edition Drumstick Sweet & Salty just in time for summer.

Combining salty Jatz cracker pieces with a golden syrup, the pairing sees both the sweet and salty flavours come together along with a buttery and biscuit taste.

Following on from similar ice cream/biscuit collaborations in 2017, the company said it was excited to “bring together two much-loved Aussie brands”.

Peters head of marketing Alicia Munday said the launch was a “unique yet nostalgic flavour”.

“The collaboration delivers a surprise and delight element with an unexpected flavour mash-up,” she said.

“The new flavour also taps into the sweet and salty trend that is hugely popular amongst Millennials,” she said.

Drumstick Sweet & Salty Cracker inspired by Jatz, limited edition available from Coles Express from Jan 4th. RRP $4.20 each.

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