Chocolate lovers are in for a treat with the launch of the new KITKAT Mint 2 Ways and KITKAT Caramel Pretzel 2 Ways.
The new KITKAT provides an exciting twist on the always popular mint and caramel, allowing consumers to enjoy their favourite flavour in two different ways.
KITKAT Caramel Pretzel 2 Ways: Sweet or salty? Now you can have both. Each finger features a delicious baked pretzel wafer. On one side of the finger you can experience a salty caramel pretzel flavour, while on the other, enjoy a sweet caramel pretzel flavour. KITKAT Caramel Pretzel 2 ways will be sold in a share bar format 65g (RRP $2.49) focused on distribution in the convenience and impulse channel.
KITKAT Mint 2 Ways: Offering two distinct mint flavour experiences, one side of the finger offers a crisp mint, while the other side provides a delicious smooth mint. KITKAT Mint 2 Ways will come in a medium bar 45g (RRP $1.99).
To support the launch, KITKAT is spending $16.3M* in marketing investment in 2018 in digital, out of home and TV advertising (*Rate Card).
KITKAT 2 Ways will be available in store from January 2018.