The humble Violet Crumble chocolate bar has been sold by Nestle Australia, and purchased by Australian confectioner Robern Menz.
The Robern Menz family business has been in operation for 150 years and in addition to acquiring the chocolate bar, will also take on the brand’s manufacturing equipment and intellectual property.
Nestle’s confectionary unit GM Martin Brown said: “The sale of the Violet Crumble brand to Robern Menz recognizes that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand”.
Robern Menz chief executive Phil Sims said: “As the new gatekeeper of Violet Crumble, we are aware of the responsibility that comes along with owning a brand so highly regarded in the Australian marketplace”.
The production of the Violet Crumble will move to South Australia where its new company is located.
Premier Jay Weatherill said: “Like many South Australians, I love Violet Crumbles, and it’s great we can now all enjoy these chocolate bars knowing we’re also supporting South Australian jobs”.
“Robern Menz is a household name in South Australia, and it’s great that this local business has ambitions to grow their operations and create more local jobs in food processing,” he said.