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World first: Plastic free supermarket aisle

Plastic-free could very well be the way of the future.

A world first was debuted in the Netherlands recently- a plastic-free shopping aisle within a supermarket.

Dutch supermarket chain Ekoplaza has put around 700 plastic-free products on the shelves for purchase at its Jan Pieter Heijestraat branch.

The products ranging from meat, rice, dairy, snacks as well as fresh fruit and vegetables are packaged in compostable materials or glass, metal and cardboard.

Ekoplaza chief executive Erik Does said plastic-free aisles are an important step to take towards a brighter future.

“We know that our customers are sick to death of products laden in layer after layer of thick plastic packaging,” Mr Does said.

According to, Ekoplaza has plans to roll out similar aisles across its 74 stores by the end of 2018.


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