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Woolworths focus on convenience

The Australian Financial Review (AFR) has reported that Woolworths will be shifting its focus away from price to convenience.

Woolworths head of supermarkets Claire Peters outlined the plans to increase the company’s total product range by more than 30 percent.

Ranges will be tailored in each store to meet local demographics, for example, the AFR reported that the Woolworths’ Plumpton store will stock twice as many Doritos as a typical store.

The company is also looking to meet customer demand for convenience and reduce friction at transaction points.

“We need to stay ahead of customers’ expectations,” Ms Peters said.

“The greatest change has been for convenience and a frictionless shopping experience – it’s been faster than what we thought it would be two or three years ago.”

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