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Mrs Mac’s launches its fresh new look

 

Mrs Mac's

Mrs Mac’s has revealed a fresh new look in the latest evolution for the Australian, family-owned food company.

According to Mrs Mac’s, the new look packaging is focussed on calling out the brand’s quality position in the market, with feedback from stores across the country described as “fantastic”.

In addition to the new packaging, Mrs Mac’s has also launched a new website – which went live on Thursday 28 June – and has revealed a new TV advertisement.

The ad will initially focus on Mrs Mac’s target market of sports lovers, with a strong connection through the Fox Sports network, and is slated to feature prominently during NRL and AFL games and associated programs.

Mrs Mac’s will also continue its association as the official Beef Pie of the 2018 Virgin Australia Supercars Series, and will be visible via signage through the telecast of major events.

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