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RED BULL® LAUNCHES ORGANICS, A NEW, PREMIUM RANGE OF CERTIFIED ORGANIC REFRESHMENT BEVERAGES

Red Bull unveils ORGANICS, a new premium range of certified organic soft drinks made with ingredients from natural sources. ORGANICS by Red Bull comes in four variants: Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water.

Engagement with health and environment is prompting a more inquisitive consumer & many Australians are substituting conventional items with Organic products. ORGANICS by Red Bull offer an alternative to classic refreshment beverages through naturally sourced and organic ingredients. The ORGANICS by Red Bull range are not energy drinks.

Each variant of ORGANICS by Red Bull is certified by Australian Certified Organic and features ACO’s well know organic bud logo. Certification increases confidence in a product and is seen as a guarantee of authenticity within socially responsible production methods, biodiversity and free from chemicals and pesticides.

ORGANICS by Red Bull Simply Cola: Carefully selected botanical extracts, natural caffeine and organic lemon juice concentrate blended to create a distinctive, not-too-sweet taste.

ORGANICS by Red Bull Bitter Lemon: Contains citrus extracts and organic lemon juice concentrate, softened with botanical extracts to give a distinctive sharp flavour.

ORGANICS by Red Bull Ginger Ale: Contains ginger extracts and zesty organic lemon juice concentrate. Amber-coloured, aromatic and spicy.

IMPULSE ONLY
ORGANICS by Red Bull Tonic Water: With lemon juice concentrate organically sourced, botanical extracts and quinine – a harmonic blend of sweet, sharp and dry.

ORGANICS by Red Bull will be available in individual 250mL cans and in 250mL 4-pack and will be line priced with Red Bull® Energy Drink range. (RRP:$3.59 without CDS, $3.79 with CDS* ) and 250ml 4 Pack (RRP $11.19 without CDS, $11.95 with CDS*)

Available to purchase from September at various locations across Australia.
*Prices are recommended retail prices only and there is no obligation to comply with the recommendation.

For
further information or assets, please contact Victoria Davies.
Trade Marketing Manager – Red Bull Australia
victoria.davies@au.redbull.com | 0466 519 119
Source – Australian Organic Market Report 2018 & IRI Shopper Panel Survey 2017

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