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Bega launches Dark Roast peanut butter

Dedicated to creating Australia’s favourite Peanut Butter, Bega is excited to officially launch its very first and innovative Bega Peanut Butter product, Bega Dark Roast Peanut Butter – a new and robust variant that is expected to satisfy thanks to its highly roasted flavour.

Since acquiring the original Peanut Butter recipe in 2017, the new product, Dark Roast Peanut Butter, demonstrates Bega’s ongoing commitment to bringing Australians the best tasting peanut butter, and is a glimpse into the exciting developments to come in the near future.

Bega has developed the delicious new Bega Dark Roast Peanut Butter variant to not only accommodate the changing palette of the Australian consumer, but to ensure that the new product offers a sensory point of difference.

Whilst the recipe is exactly the same as the original Bega Peanut Butter Australian’s know and love, it’s a brand new taste experience with the peanuts being roasted at a higher temperature to give more of a flavoursome experience.
According to recent research, 61% of global consumers often/sometimes experiment with new flavours when shopping for food and drinks*, which is why Bega Dark Roast Peanut Butter will play a distinct role in the brand’s portfolio. Available in both Crunchy and Smooth, the delicious new product will offer “spreads consumers” a wider variety of flavours and tastes.

Officially launching in Australian supermarkets in September 2018, Bega Dark Roast Peanut Butter uses Hi Oleic Peanuts as they have a higher monounsaturated fat content than ‘regular’ peanuts. Put simply, Hi Oleic Peanuts are rich in ‘good’ fats and are a source of vitamin B3 and magnesium. The ‘good’ fats allow the peanuts to stay fresher for longer and gives them extra crunch.

With no artificial colours, flavours or preservatives, as well as a tasty gluten-free option, Bega Dark Roast Peanut Butter offers over half of the daily nut target (30g) in each serving.

‘We are thrilled to launch Bega Dark Roast Peanut Butter and we’re confident that it will satisfy consumers’ palates. Although we’re offering a delicious and robust new variant, Australians can still enjoy the original, never oily, never dry Bega Peanut Butter they have been for decades”, says Barry Irvin.

Bega Dark Roast Peanut Butter will be available at all major supermarkets and independents from September 2018, so head in-store to experience an exciting and innovative sensory journey!

RRP: $5.70

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