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New nut butter Snickers bar

Creamy Snickers. Source: Insider

While the original and well-loved Snickers bar has been around since the 1930’s, the brand is apparently stepping into new territory by using nut butters for a creamy filling.

Mars, the American company that owns Snickers is reportedly stepping away from the usual filling of crunchy peanuts and nougat, Snickers will release three new flavours to the brand including almond butter, peanut butter and maple butter.

Snickers brand director Josh Olken said in a release: “For nearly a century, fans have made the classic Snickers bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch”.

“We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture,” Mr Olkn said.

“With Creamy Snickers bars, our fans can discover new tastes, and can now get Snickers satisfaction in both crunchy and smooth.”

C&I has contacted Mars Australia for comment.

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