Formula 1 driver Daniel Ricciardo’s face has been added to a limited edition range of Red Bull cans that pay tribute to the icon’s smile.
Launching in stores mid-January, the release coincides with Aston Martin Red Bull Racing’s return for the 2018 Formula 1 Rolex® Australian Grand Prix held in Melbourne from March 22nd -25th.
The campaign accompanying the product launch is focused on Mr Ricciardo’s personality and smile throughout social media, in-store activation, experiential and event marketing, partnership executions and influencer engagement.
The cans also come with the chance to meet Mr Ricciardo in person, by using Snapchat to scan the individual code on the can which unlocks a lens, which is then used to enter the competition.
The limited edition cans and four packs will be available in both the original and sugar-free Red Bull options.
The packs will be priced in line with the rest of the range.