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Robern Menz relaunches Choc Honeycombs as ‘Bumbles’

Following extensive consumer research and analysis of market trends Australian confectioner Robern Menz’s, Menz Choc Honeycomb will be rebranded as Menz Bumbles. Fourth Generation Family-owned Robern Menz felt that its branding needed a refresh to appropriately represent the product and reflect its core brand ethos.

Menz Bumbles is made from a traditional homemade recipe, featuring crumbly sweet honeycomb smothered in a generous choc coating. Its new name and packaging has been designed to appeal to a market that are drawn to a product that is reminiscent of old-fashioned, traditional confectionery from their childhood.

Phil Sims, CEO, Robern Menz comments: “Menz Choc Honeycomb is Australia’s biggest-selling bagged choc honeycomb brand, and we felt like it was in need of a bit more love and a refresh. Customers tell us that it is reminiscent of something their Grandma use to make, evoking feelings of nostalgia, tradition, and family. The new name – Bumbles is not only suggestive of the origins of honeycomb, but radiates the cosy brand values that the snack represents.”

Menz Bumbles will be available in a variety of pack sizes and is gluten-free.

It is available in Milk, Caramel and Dark Choc varieties in supermarkets, variety stores, and independent retailers.

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