Following extensive consumer research and analysis of market trends Australian confectioner Robern Menz’s, Menz Choc Honeycomb will be rebranded as Menz Bumbles. Fourth Generation Family-owned Robern Menz felt that its branding needed a refresh to appropriately represent the product and reflect its core brand ethos.
Menz Bumbles is made from a traditional homemade recipe, featuring crumbly sweet honeycomb smothered in a generous choc coating. Its new name and packaging has been designed to appeal to a market that are drawn to a product that is reminiscent of old-fashioned, traditional confectionery from their childhood.
Phil Sims, CEO, Robern Menz comments: “Menz Choc Honeycomb is Australia’s biggest-selling bagged choc honeycomb brand, and we felt like it was in need of a bit more love and a refresh. Customers tell us that it is reminiscent of something their Grandma use to make, evoking feelings of nostalgia, tradition, and family. The new name – Bumbles is not only suggestive of the origins of honeycomb, but radiates the cosy brand values that the snack represents.”
Menz Bumbles will be available in a variety of pack sizes and is gluten-free.
It is available in Milk, Caramel and Dark Choc varieties in supermarkets, variety stores, and independent retailers.