Calling all flavour lovers! Prepare your taste buds for a flavour explosion of epic proportions as two of Australia’s favourite brands join forces to ‘Slurpeefy’ four Chupa Chups flavours in the #SweetestCollabEver.
Following last week’s exclusive first access for fans to test two classic Chupa Chups Slurpee flavours at four specially selected stores, the sweetest collab ever will roll out to all 7-Eleven stores nationwide for a limited time.
New Chupa Chups Strawberry and Cream and Chupa Chups Watermelon Slurpee flavours will be available exclusively from 7-Eleven stores throughout March. True to their original classic Chupa Chups flavour, prepare your Slurpee cups for luscious strawberries and velvety cream or the fresh juicy watermelon taste of summer.
From April, the flavour partnership will then turn sour with the launch of the new Chupa Chups Sour Infernals Slurpee flavours. Chupa Chups Sour Infernals Apple and Chupa Chups Sour Infernals Strawberry promise to deliver taste bud tantalising hits of sour face-pulling frozen refreshment.
Julie Laycock, 7-Eleven General Manager of Marketing, said of the partnership between Slurpee and Chupa Chups: “We’re thrilled to bring together these two iconic brands, famous for their flavours, to offer a new product line exclusively for 7-Eleven customers. Together the result is a sum of parts that you absolutely must taste to believe.”
“We’re so excited about seeing our brand come to life inside a Slurpee cup,” said Samantha Hansen, Country Manager for Perfetti van Melle, brand owners of Chupa Chups. “Our brands have a lot in common, but most of all we aim to provide a few precious moments of joy and silly, and our collab is a way to keep the ‘Forever fun’ of childhood alive, for all of us!”
Visit your local 7-Eleven store to experience the four new limited edition Chupa Chups Slurpee flavours: Watermelon and Strawberry and Cream (now) and Sour Infernal Strawberry and Sour Infernal Apple (April).