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Juice Lab rebrands

Juice Lab has undergone a stylish rebranding and a new look for its single-serve juices.

Along with the rebrand, Juice Lab has also added a new tasty flavour variant, as well as two sub-ranges including Bush Tucker and The Juicery.

The new juice flavour is ‘Yuzi It To Me’, which is an amber coloured juice, made with blend of pear, mandarin, grapefruit, ginger, yuzu and ginseng.

A spokesperson for Juice Lab said: “We have moved from a 400ml bottle to a 350ml Eco bottle that is 100% recycled and BPA free – we are also using an overcap”.

Bush Tucker: uses native Australian ingredients as hero, Riberry + Davidson Plum, River Mint + Desert Lime + Cinnamon Myrtle.

The Bush Tucker range has a premium bottle design, with bright colours and Australian natives adorning the outside, each flavour will come in both 300ML and 1L.

The Juicery: Premium Cold Filled Ambient Juice range that is going be a premium offer within the ambient juice category that has seen little innovation in recent years.

The new bottle style was made available from 1 April.

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