SodaStream launched its world-first Virtual Reality (VR) experience called ‘Ocean of the Future’ in Sydney last night to raise awareness of single-use plastic waste in our oceans.
SodaStream’s Chairman, Daniel Birnbaum (far left), who is visiting Australia for the global launch of the campaign, said he hoped the VR experience will inspire Australians to make a change. “The best solution is to use SodaStream and save single use plastic for our oceans and the future,” said Birnbaum.
According to behavioural studies conducted with participants after experiencing the VR, more than three in five (64%) said they were ‘shocked’ to learn about the amount of plastic in the ocean, with 79% stating their intention to reduce the negative impact they have made on the environment, and 82% feeling it was critically important to spread awareness of the issue.
The Virtual Reality experience opens to the public today and runs until 7 September at The Overseas Passenger Terminal on Sydney’s Circular Quay.