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Ferrero launches Tic Tac Coca-Cola

Confectionery giant Ferrero Group has launched a new product that is a collaboration of both Tic Tac and Coca-Cola.

Tic Tac Coca-Cola mints will be available from December in Australia in convenience and impulse channels as well as grocery.

“The limited-edition flavour will be supported with a campaign made by Ferrero in collaboration with The Coca-Cola Company that is aimed at adult grocery buyers,” said a spokesperson for Coca-Cola Australia.

“The campaign will feature point-of-sale, social media and online video in the Australian market,” the spokesperson said.

The special edition Tic Tac Coca-Cola combines the flavour of the soft drink with the popular mints.

Coca-Cola meets Tic Tacs

Coca-Cola meets Tic Tacs

The latest innovation will be rolled out, in the iconic Tic Tac boxes, in over 70 countries worldwide over the coming months.

“With Tic Tac Coca-Cola, consumers will enjoy an incomparable taste experience which combines the refreshment of Coca-Cola with the iconicity of Tic Tac,” Ferrero Group said in a statement.

Tic Tac Coca-Cola will be available in three unique packs with the Coca-Cola logo on each packet.

“Over the years, Coca-Cola’s flagship cola has found its way into many things – Times Square, an Andy Warhol picture, Santa Claus, to name a few examples. The brand has broken new ground, however, by appearing for the first time on a box of Tic Tacs,” said research company, GlobalData’s Drinks Deputy Editor, Andy Morton.

“Ferrero Group, which owns the mint confection, said the partnership combines the flavour of Coke with the ‘iconicity’ of Tic Tacs,” said Morton.  “If it is icons you want, then surely the other half of this collaboration beats Tic Tacs hands down. Indeed, Coke is often cited as one of the most, if not the most, recognised trademarks in the world.”

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