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Pepsi kicks off new taste challenge

Pepsi Max Australia is going toe to toe with its biggest full-sugar competitor in the latest Pepsi Taste Challenge.

Originally launched in the 1970s, Pepsi MAX® brought back the famous Pepsi Taste Challenge in Europe in 2018.

The brand is confident that consumers will prefer the great taste of Pepsi MAX®  over its full sugar competitor.

From 4 November, consumers across the country will be able to take the blind taste test and decide which of the two colas they think tastes best.

Carolyn Baveystock, Marketing Manager Pepsi Max Australia, said the test has achieved its aim globally and Australia was the next step for the brand.

“The Taste Challenge has been a huge success with consumers in other countries around the world and now Australian consumers have the opportunity to take part,” said Baveystock.

“We look forward to seeing if we can convert even more people with our great taste!”

The Taste Challenge will run through to the end of January. The activation will be supported by a national campaign including television, out of home and digital and social media.

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