BP and David Jones have opened their first co-branded store in Bayside, Melbourne.
The new store aims to deliver fresh, high-quality products, innovative convenience offers and shape the way Australian consumers shop for food.
BP Bayside, on the corner of North Road and Nepean Highway, showcases the new dual-branded look and feel, alongside BP’s quality fuels offer.
BP and David Jones Food will offer more than 400 products at Bayside, with food-for-now and food-for-later options, pre-prepared meals and groceries.
The store also stocks the usual favourites customers expect to find at any BP store, including the Wild Bean Café.
BP Bayside is open 24 hours every day, has easy-access parking and has been carefully designed to make the shopping experience as seamless as possible for customers, including self-service checkouts.
Brooke Miller, BP Australia vice president sales and marketing said, “Our Bayside BP and David Jones Food
Store offers customers a glimpse into the future of shopping on our Australian forecourts – aiming to deliver an outstanding retail experience with the highest quality fresh food at great value.
“The store design has been carefully planned to cater to the expectations of busy, urban customers while still providing BP’s usual high-quality offers such as the Wild Bean Café,” Miller said.
“This is another important step in BP’s strategy to transform convenience retailing in Australia and deliver market-leading fuels, technology, rewards and differentiated convenience offers to Australian consumers.
Pieter de Wet, managing director David Jones Food, said: “Today represents an exciting new chapter for David Jones Food, as we extend our quality food offering into a new convenience format that will allow more Australians than ever before to access the range when and where it suits them.
“The carefully curated product range showcases David Jones Food’s enduring focus on quality, innovation and taste. As consumer behaviour changes and demand for fresh and accessible food-for-now and food-for-later options continues to increase, we’re excited to present a new concept to Australian consumers that’s set to change the way they shop for food.”
Five other partner stores are planned for opening in Melbourne between December 2019 and March 2020 in suburbs Ringwood, Glen Waverley, Brighton, Clarendon and Greensborough.
Five sites are earmarked to open in Sydney from February to April 2020, in suburbs Rozelle, Artarmon, Kingsford, Ashfield and Mosman.
Insights and customer feedback from these initial 11 stores will inform the next phase of development for the partnership.
BP and David Jones will look to expand to additional stores within BP’s national retail network in 2020.