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Dare extend Saints partnership

St Kilda Football Club have confirmed Dare will continue as a major club sponsor for the next three years.

The Lion Dairy and Drinks brand will also expand their sponsorship into the club’s AFLW team when they join the league for the 2020 season.

Dare have been involved with St Kilda for the past four years and will this year feature more prominently, taking prime guernsey position on the neck line.

Lion’s marketing and innovation director Darryn Wallace said partnership is another step towards their goal to see Dare become the number one Australian iced coffee brand.

“We now want to evolve our partnership so that it can more closely align the brand and products to moments of mental clarity and how a “Dare Fix’ll Fix it”,” Mr Wallace said in a statement.

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