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New tech partnership uses shoppers to drive brand performance

Shoppers are proving to be the latest tool for companies to keep track of their in-store stock in real-time.

Singapore based computer vision solutions and retail analytics company Trax has partnered with Australian crowdsourcing platform Snooper to provide consumer packaged goods brands instant insights via a network of more than 75,000 shoppers.

Among the brands to already use Snooper’s services include Coca-Cola Amatil (CCA), Mars Wrigley and Beiersdorf, among others.

The partnership will be run in stores across Australia and New Zealand and is aimed at boosting on-shelf availability and optimising merchandising by converting photos taken by shoppers into algorithms providing store-level insights through photo recognition technology.

Snooper CEO Laurie Wespes said it allowed brands to stay on the front foot in a more cost effective way and to easily identify and rectify any performance gaps, track in-store promotions and set their pricing accordingly.

“We are excited to work with Trax to provide a consumer-centric store auditing solution, combining image recognition and the power of the crowd for better efficiency and enhanced insights across metro and regional areas as well as all retail channels at unprecedented speed and scale,” Ms Wespes said.

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