Kellogg’s Nutri-Grain and Parmalat’s Ice Break have teamed up to produce an iced coffee flavoured breakfast cereal.
Ice Break flavoured Nutri-Grain will be available exclusively at Woolworths as a limited time offer, with a RRP of $4.79 (290g).
The new cereal joins Kellogg’s Nutri-Grain range which also includes the new Nutri-Grain Original and three variants of Nutri-Grain Edge Oat Clusters.
Tamara Howe, marketing director at Kellogg’s said: “Many time poor 18-29 year old Aussies struggle in the mornings, wanting to sleep in rather than eat breakfast and get their coffee fix before they have to run out the door to live their unstoppable lives.”
“This new cereal is our solution to their dilemma. By pouring ice cold milk over delicious, crunchy Ice Break flavoured Nutri-Grain cereal, Aussies will get that real coffee taste they crave,” Ms Howe said.
“We hope the result will delight both our Nutri-Grain and Ice Break fans – we think it is delicious, but our customers will be the final judges, of course.”