Convenience chain 7-Eleven has opened a new micro-format store exclusively tailored for the B2B/B2C sector.
The store, measuring just eight square metres, has been opened on the 27th floor of an office building in Brisbane’s CBD. Open only to employees of the building, it serves up coffee, snacks and pre-made food, which employees can order using the 7-Eleven app and pick up lunch without having to leave the building.
Employees can shop 24/7 and shop by scanning and paying for products through the app, meaning no long queues and entirely contactless transactions.
CEO and Managing Director of 7-Eleven, Angus McKay, said the new format furthered the chain’s commitment to using technology and innovation to drive convenient solutions for customers.
“Our business is all about providing the products and services our customers want, where and when they want them. This store lets us test how we can use our unique model and technology platforms to serve our customers’ needs differently. We started some of the testing in our cashless cardless store at our office in Melbourne, and this Brisbane store is the second of our external micro-format sites,” Mr McKay said.
The store stocks a curated selection of the 7-Eleven range, chosen using insights from their recent CBD transformation store formats.
“The range here is bespoke. It builds on the things we are famous for including our coffee, and 7-Eleven brand sandwiches, sushi, salads, and sweet treats such as a select range of Krispy Kreme Doughnuts. We’ll adapt it based on customer feedback,” Mr McKay said.
The site is operated by a partner franchisee who owns a nearby 7-Eleven store, team members from which visit the micro-format store twice daily to replenish stock, clean and refill the coffee machine.
Mr McKay said the results of this store would be used to inform any future micro-format additions to their network.