World-first innovation from Mars Wrigley Australia

Mars Wrigley Australia has doubled down on its commitment to delivering innovation from its Ballarat production factory, with the launch of Maltesers Popcorn.

The world-first recipe was inspired by Australians mixing their popcorn and Maltesers together at the movies and is currently available exclusively in Australia.

The company has promised to release a flurry of exciting new products this year following its $30 million investment into the Ballarat production facility.

The new addition to the Maltesers lineup is the second to be unveiled in the last month, with Mars Wrigley Australia also recently bringing to market the M&Ms Brownie.

Ben Hill, Marketing Director, Mars Wrigley Australia, says the Ballarat facility has helped to bolster the company’s homegrown innovation capability.

“Knowing the global popularity of Maltesers, we’re particularly proud to develop a new flavour unique to Australia and formulated from scratch in Ballarat.

“By continuing to invest time and resources into our local manufacturing capabilities, we’re able to firmly establish our Ballarat site as a regional centre of excellence and the beating heart of our confectionery offering in Australia.”

Salil Tipre, Senior Scientist – Product Development at Mars Wrigley Australia, led the development of the new Maltesers Popcorn.

“Maltesers Popcorn is a testament to the incredible work, dedication and innovation of the team in Ballarat, and is just one of the many exciting new products we plan to unveil this year. It’s exciting to be able to bring a world-first product to Aussie consumers, developed and manufactured right here in our own backyard.”

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