Allen’s has replaced the apricot-flavoured orange snake in its Snakes Alive range with a new passionfruit flavour.
The move comes after it was revealed as Australians’ least favourite snake, with 84 per cent of Australians not even aware that the snake’s flavour was apricot.
Melanie Chen, Head of Marketing Confectionery at Nestlé, said the change was guided by consumer feedback.
“We know Aussies are passionate about great tasting lollies, so we’re keen to bring them the most delicious bag of snakes! We went on a mission to find the ultimate flavour for the orange snake and listened to lolly lovers who crowned passionfruit as their preferred flavour when tested against other orange snake flavours.
Nestlé even taste-tested the new flavour in the town of Orange, New South Wales.
“We’re sssuper excited to launch our new passionfruit flavoured orange snake. We went to the town of Orange (where else?!) to gain their lolly lovers’ tick of approval on the new flavour and hope the rest of Australia enjoys it as much as they did.”
The new passionfruit snake joins the existing flavours of strawberry, blackberry, lemon, and pineapple, and will be start rolling out as part of the Allen’s Snakes Alive bag from mid-April.
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