Ampol launches new ‘A to Anywhere’ campaign

Ampol has launched a new campaign, ‘A to Anywhere’, to highlight the ongoing evolution of the business and its role in customer journeys.

The new ad campaign, which was launched on broadcast video on demand, aims to position Ampol as being greater than the sum of its parts: fuel, convenience, EV charging, or energy.

Jenny O’Regan, Chief Brand Officer at Ampol, said ‘A to Anywhere’ speaks to the vital relationship between Ampol’s people, customers, partners, and community, and recognises that each operates as part of a broader, connected ecosystem.  

“Wherever our customers start and end their journeys – Ampol is there providing energy mobility solutions through retail, fuel, EV charging and electricity solutions they need to keep moving – on the forecourt, on the road and at home.

“For over 100 years, Ampol has supported Australian communities, and we remain committed to powering their needs today while supporting their endeavours for tomorrow.”

The campaign was created by Saatchi & Saatchi Australia and will feature layered messages which will be executed over the coming months, beginning with brand messaging, then celebrating Ampol’s fuel, convenience, energy and mobility solutions initiatives.

“Evolving Ampol from a single product association to an overarching mobility energy business that encompasses a wide range of customer needs is the next step of our brand journey.

“The ‘A to Anywhere’ campaign broadens the positioning of our brand in the hearts and minds of our customers and aims to inspire Australians to choose Ampol for all their energy needs,” said O’Regan.

The campaign is supported by an integrated media buy, via iProspect. The breadth includes BVOD, YouTube, outdoor, radio, online display and social media.

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