Insights

Australian shopper and retail marketing survey to take place

Originally published on The Shout, written by Andy Young. POPAI ANZ, the global association for marketing at retail, and shopper research firm, GfK, are planning to conduct the first Australian shopper and retail marketing and category management industry study for three years. The study, which will be conducted from June to August, aims to benchmark […]

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Superior Sales Force now more Creative

Field Sales & Merchandising industry icon Mr Bruno Maurel, Executive Chairman of Creative Activation Network, is delighted to announce that Superior Sales Force (SSF) is now part of the Creative Activation Group. This move will enable the future growth of SSF, built on years of history, know-how and frameworks established as the lead field sales

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Caltex gets ACCC green light to buy Milemaker

Caltex will not be opposed by the Australian Competition and Consumer Commission (ACCC) in its bid to acquire a chain of Victorian service stations. The ACCC has made the decision not to oppose the proposed acquisition worth $95 million, which will result in Caltex taking control of the operation of 46 different service station sites.

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Allegations made against Australia’s largest milk processor

Australia’s largest milk processor has made misleading representations in contravention of the Australian Consumer Law according to the Australian Competition and Consumer Commission (ACCC). It was alleged that Murray Goulburn Cooperative Co. Limited (Murray Goulburn), along with former managing director Gary Helou and former chief financial officer Bradley Hingle are engaged in unconscionable conduct by

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