Coca-Cola US introduces flavoured Diet Coke

Coca-Cola announced that it would be introducing a modernised Diet Coke to its range, including new packaging and flavoured Diet Coke.

The classic Diet Coke will remain unchanged but will be joined by four new flavours: Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango.

A press release from the company said it spent two years developing the new flavours from over 30 options.

According to reports, despite being a zero-calorie drink, classic Diet Coke has been the weakest product in the Coke range over the last few years.

The company hopes that the new introductions will help to boost sales of the flavoured Diet Coke, and pick up the slack where diet soft drink sales have dropped.

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