Corn chips or pizza? Why not have both with the new Doritos Pizza Hut BBQ Meatlovers Corn Chips!
In a new collaboration Doritos has worked closely with the team at Pizza Hut to pack the iconic BBQ Meatlovers pizza taste – streaky bacon, smoked ham, pepperoni, Italian sausage, lightly seasoned beef and mozzarella and rich BBQ sauce – into its corn chips.
This isn’t the first time the two brands have teamed up to deliver a bold new flavour. The launch of Doritos Crunchy Crust Pizza in 2014 sent Doritos and Pizza Hut fans into a frenzy, and Doritos anticipates this latest collaboration will bring even more excitement to snacking.
Sheri Juchau, Doritos senior marketing manager, said: “We are excited about our partnership with Pizza Hut to create Doritos Pizza Hut BBQ Meatlovers Flavoured Corn Chips – a flavour experience that is as bold as it is tasty. It takes snacking to a new level that will excite consumers and unleash brand and category growth.”
Doritos Pizza Hut BBQ Meatlovers Flavoured Corn Chips is available in 80g and 150g pack sizes.
The 150g pack will be initially available exclusively in Woolworths stores and Pizza Hut outlets, however, distribution will be expanded to other retail outlets later in the year. An 80g pack will be available initially exclusively in Woolworths Petrol outlets and then rolled out nationally.
Doritos Pizza Hut BBQ Meatlovers Corn Chips will be available in Pizza Hut stores and online at http://www.pizzahut.com.au from July 12.
The launch will be supported with a range of activities including digital and social activation as well as catalogue and in store support.